Great Wall Motors Australia has now launched a great range of dual cab utes in the Australian market. Australians now have the opportunity to experience these vehicles and enjoy the reliability that many others around the world have known for many years.
Two twin-cab utilities, the V240 and the SA220, are the first Great Wall models to be released with both vehicles offering unparalleled value for money to buyers.
The V240 4x2 will sell for a class leading $23,990 Drive Away with the 4x4 option costing a modest $3,000 extra, while the SA220 will sell for a remarkable $19,990 Drive Away. Both vehicles offer buyers superior equipment levels, including electric windows, alloy wheels, leather trimmed seats, air conditioning and a genuine opportunity to enter the new car market at the equivalent of a second-hand price. In fact, the V240 range offers Dual airbags and ABS braking as additional features.
Great Wall Motors is one of China’s leading car makers and it has been recognized for over a decade in China as the market leader in producing tough and reliable dual cab utes. This year China will make and sell more vehicles than any other country in the world, exceeding 10 million sales and replacing the USA and Japan as the world’s largest, most dynamic automotive market.
This significant milestone has been achieved almost a decade ahead of expectations. A discernible shift in the global automotive power bases is taking place, with every major automotive manufacturer actively trying to gain access or increase its influence in the world’s most dynamic and fastest growing automotive market.
Great Wall Motor Company Limited is located in the industrial city of Baoding which is in the Hebei province of North East China, 140 km south of Beijing. The company was founded in 1976 and was the first Chinese automotive manufacturer to be listed on the Hong Kong Stock Exchange.
Originally, the company specialized in manufacturing Pickups and Sports Utility vehicles achieving an outstanding reputation in the domestic and some overseas markets. These vehicles have been so well received that Great Wall has been China’s No. 1 manufacturer of Pickups for the last 10 consecutive years and for the last five years Great Wall has been China’s market leader in SUVs.
Today Great Wall boasts an ever-expanding range, including recently released light and small passenger vehicles as well as MPVs. The company owns more than 30 subsidiaries and employs over 22,000 staff. At present, it has a production capability of 400,000 units which is set to expand to 800,000 units by 2010.
Great Wall possesses a state-of-the-art research and development centre with first class international R & D equipment and systems and owns a nationally certified test centre, all of which lays a solid foundation for Great Wall’s ongoing independent R & D and innovation program.
Over the next three years Great Wall plans to make substantial additional investment in production and R & D facilities. The total anticipated investment will approach A$2 billion. By 2010, the annual output of 800,000 units is expected to realise sales revenue in excess of A$6 billion.
The Great Wall Technical Centre is responsible for independent innovation activities such as product planning, product development, technical support and R & D management. It has an R & D team of about 3,000 people including some 500 experts and executives in various fields from both China and overseas. The Technical Centre has directly and closely co-operated with famous design and engineering companies both at home and abroad.
At the core of Great Wall lies its adherence to the management philosophy of “improving little by little every day”. These simple yet powerful words emblazoned on the factory wall underpin the thinking of every Great Wall employee and set the organisation apart from its competitors. An utter and total commitment to the power of relentless, small, sustainable improvements delivers a key competitive edge; distinguishing Great Wall from all other competitors.
